Cindy Hu and Jason Gong, partners of the medicine and healthcare team, were invited by Chambers and Partners to contribute to the China chapter of the Chambers and Partners Global Practice Guides –  Trends & Developments of Pharmaceutical Advertising 2021, which was recently published on the Chambers and Partners official website.

Having collected 17 jurisdictions, "Pharmaceutical Advertisement 2021" introduced issues such as regulatory frameworks, advertising to the general public and healthcare professionals, anti-commercial bribery and law enforcement. It was written by leading lawyers in related fields of various jurisdictions invited by Chambers and Partners. Based on the latest policies, regulations, industry data and cases, Cindy Hu and Jason Gong shared experience and views on the following issues: recent legislative and regulatory developments and trends, compliance requirements regarding academic promotion activities by medical representatives, trade mark issues related to pharmaceutical advertising, the broader trend of identifying internet pharmaceutical advertising, and advertising supervision of cross-border e-commerce imported drugs.